By Christopher Tru Hood
Founder, Tru Hood Studio LLC | Journalist | Tech Educator | Cinematographer | Father & Dreamer

There was a time when we all waited for Thursday night TV.
Primetime drama.
A scripted escape from our real lives.
But that time is slipping.
Now we wake up, scroll TikTok, and within 60 seconds, we’ve cried, laughed, been inspired, and maybe learned something too. Not from Hollywood. Not from a network.
From a creator — just like you.
Just like me.
Let’s be real: scripted shows still look good. The production, the lighting, the story arcs — all pristine.
But for many of us, the appeal is fading. Why?
Because real life is louder than fiction.
Audiences want truth. Not just characters — but chaos, conflict, confession.
Not just actors — but people.
Not just “make believe” — but make me feel something.
That’s why shows like Netflix’s Pop The Balloon — a low-budget creator-led game show — are outperforming series that cost 100x more.
It’s not because they’re better shot.
It’s because they’re more relatable. More real. More raw.
Netflix reportedly spent $17 billion last year… and still lost the living room.
So what are they doing?
✅ Signing creators.
✅ Cutting traditional budgets.
✅ Launching creator-driven formats they won’t even talk about publicly.
Why? Because the game has changed.
67% of YouTube watch time is now on TV screens. That’s not mobile-first anymore. That’s primetime TV — without the gatekeepers.
MrBeast has more reach than most streaming platforms.
Kai Cenat streams pull more attention than cable.
Logan Paul’s podcast outpaces HBO.
Creators are becoming the new networks.
The new showrunners.
The new studio execs.
As creators, educators, leaders, and learners… what do we do with this shift?
I had an interview today for a teaching position — a computer science role. And I was nervous. Not because I didn’t know the content. But because I was reminded how hard it is to prove your worth when the system doesn’t recognize your path.
Full Sail University — where I earned my degree — isn’t accredited in Illinois. That hurt.
I worked hard. I grew. I learned. But suddenly, it wasn’t “enough” on paper.
That’s when I realized: the system wasn’t built for us.
But we’re building our own system now — through content. Through storytelling. Through creativity.
It’s not just about going viral anymore. It’s about leaving a mark.
Netflix. HBO. Showtime. Cinemax. All legacy names. All slowly fading.
Because Gen Z isn’t watching. They’re streaming. Creating. Building their own studios from their bedrooms.
And the platforms that matter most now?
TikTok: The fastest path to influence.
YouTube: The new Hollywood.
Twitch: Not just games — whole experiences.
X (formerly Twitter), IG, Facebook Reels: The daily pulse of our culture.
We’re watching people play video games… and people watching people play video games.
It sounds wild — but it’s real.
The meta-moment is here. And the kids get it.
And here’s the truth:
You don’t need a $200M budget to change the world.
You need vision, consistency, and a deep understanding of your voice.
Whether you’re an artist, a DJ, a teacher, a cinematographer, or a spoken word poet — your lane is here.
And the platforms are finally adjusting to catch up with what you already knew:
📣 The people want people.
Not polish. Not prestige.
They want heart. Honesty. Hustle. Healing.
Yes, the system might overlook your degree.
Yes, the world might not understand your art.
Yes, the algorithm might not always favor your post.
But keep going.
You don’t have to “make it” to matter.
You just have to keep making.
Reality TV, streaming platforms, and creator deals?
They’re not just trends — they’re signals. Proof that the authentic voices win in the end.
So build.
Film.
Create.
Teach.
Tell your story.
Because when you honor your story, you teach others how to honor theirs.
Creative. Educator. Father. Dreamer. South Side Voice.
📍Founder of Tru Hood Studio LLC
🎓 Proud Full Sail University Alum
📢 Believer in faith, family, and the future of storytelling.
Creative Podcaster is proudly powered by WordPress